Make your website responsive

Posted on October 23, 2013

Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience – easy reading and navigation with minimum resizing, panning, and scrolling – across a wide range of devices and screen sizes (from mobile phones to tablets to desktop computer monitors). A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries.

It gives you a competitive edge

Many people are using a variety of devices to view the internet compared to ever before, and yet not as many companies have yet taken advantage of implementing responsive web design. If your company is considering updating its brand presence, explore the advantages of responsive design.

Your prospective customers will get a better experience on your site if it performs effectively on their viewing platform, so therefore are more likely to convert—whether that conversion is filling out a form, or making a purchase. This means your company is more likely to reach more customers, more effectively.

It provides long-term flexibility

Screen sizes are constantly changing; today there are so many different sizes of mobile, tablet and PC monitors available.

With a responsive website, you do not need to spend your resources on updating your site for new devices. every time a new one comes out. Instead, your website will automatically display based on the size of the screen—which means it will look and perform well on screens of any size.

It is cost effective

When you build a responsive website, the site is actually the same site displaying intelligently across all devices. The use of CSS media queries is able to adjust elements for a given screen size. For example a site that is horizontally aligned for desktop will be able to re-arrange itself vertically for a mobile phone.

There are no alternative versions of the site (for example a separate mobile version) so when you update your website, you only need to make a change once, and it will be reflected across all devices.

It remains consistent

With a responsive website, you are able to provide your users with the benefit of one, consistent user experience where everything works in the same way, even though it is a simpler layout on smaller screens.  If they use your website on a PC one day and on the phone the next, they will always know where to go to find what they are looking for. Whether a user is coming to your website to shop or to research information, the easier you can make their experience, the better.

It benefits SEO

“Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.”

Many experts suggest that Google prefers responsive sites, as they are easier to crawl (overall, resulting in search engine optimisation benefits).

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